Brand
Winning over a brand with a simple question.
The Ask
People want to live better, healthier lives. But they’re not sure what to do. Not because there’s any lack of information. The problem is that there’s too much information—it’s conflicting, questionable and constantly changing. People don’t know who or what to believe. And, at the same time, healthy nutritious foods keep getting more and more expensive.
The Solution
Where can people get simple, straight-forward information about living better, healthier lives? Where can normal, everyday people get nutritious foods at prices they can afford every day? That’s what people want. That’s what they need. That’s what they deserve. And, we believe we owe it to them. We’ve always been about real, affordable, goodness. We’re a place where people can get real straight talk and answers. Where they can get real, nutritious food. At real affordable prices.
The Observation
Today, people are hungry for something real. That’s who we are. And this is our time.
Results
Fresh Thyme Farmers Market. Get Real.
Our Roles
Research & Strategy
Brand positioning
Copywriting
Art Direction
Concept Design
Story Development
Manifesto Headline
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Copy Block Headline
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