The Distillery Project and Kohler team up to generate The Power To Live Boldly

When the power goes off, life goes on. Because Kohler goes on. That’s the statement behind a new 60-second spot created by independent Chicago-based The Distillery Project (TDP) in its first work for the brand.

The work is running in North America and online on Instagram, Facebook and YouTube. The creative will be offered in :60, :30, :15, and :06 segments.

Beautifully crafted and shot in Vancouver with Radical Media’s Andrew Becker, the :60 version takes the viewer into the heart of a thunderstorm, where a family is suddenly left in the dark. Off go the lights, the fish tank stops bubbling, but within seconds, the lights go back on as the Kohler generator automatically kicks in from its perch beside their home.

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